PRIVACY POLICY

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DM Wonderland LLC and its successors and assigns ("Dana-Maxx”) recognizes that you care how information about you is used and shared and respects your privacy. This Privacy Policy informs you of how information is collected on and through Dana-Maxx.com (the "Web Site") and in addition to the Terms and Conditions of use, how we use and disclose this information. Information collected on or through this Web Site may be collected by Dana-Maxx or by third-party service providers acting on our behalf. The term "we" as used in this Privacy Policy may include our third-party service providers, particularly with respect to the collection, use and storage of information. By accessing this Web Site, you agree to be bound by this Privacy Policy.

Please be advised that the practices described in this Privacy Policy apply only to information gathered through this Web Site and, where applicable, through the Customer Service Department in connection with this Web Site. This Privacy Policy does not necessarily reflect our practices with respect to information gathered through other web sites that we operate or through off-line means.

This Privacy Policy was lasted updated August 16, 2011. This Privacy Policy may be updated from time to time. Please check back periodically for further updates and changes.

Please note: The servers that make the Web Site available and that store the information that is collected on or through the Web Site are located in the United States of America ("USA"). If you are located outside the USA, please note that the information you provide will be transferred to the USA. The laws of the USA may not provide the same level of legal data protection as the country from which you access the Web Site. By using the Web Site and submitting Personal Information to us, you consent to and authorize such transfers and the use and processing by us of information as described in this Privacy Policy.

For the purposes of this Privacy Policy, "Personal Information" is personally identifiable information about an individual person including, but not limited to, a person's name, physical address, e-mail address, and telephone number, as more particularly described under applicable U.S. privacy laws.

Security

We are committed to make your on-line shopping a safe and secure experience. We ensure security on all of our credit card transactions. Your credit card ordering information will be fully encrypted during the checkout process, using secure socket layer (SSL), encryption technology. The encryption process takes all of the personal information and converts it into code that is securely transmitted over the Internet. We will not sell or rent your contact information to any other parties.

In order to help protect Personal Information you provide to us, you: (i) should not share your password or account information with others, (ii) should use a secure web browser, and (iii) change your password frequently. If you wish to cancel a password, or if you become aware of any loss, theft or unauthorized use of a password, please contact us at customerservice@dana-maxx.com

The information we collect and store

We collect and store information that you provide on or through the Web Site in connection with your access and use of this Web Site. Though you may use portions of this Web Site without providing any Personal Information, in order to take advantage of the full capabilities of this Web Site, you will be required to provide certain Personal Information. For example, you must provide Personal Information in order to place an order or to register for an account on or through this Web Site. We may request, collect and store some or all of the following types of Personal Information: name, billing address, shipping address, e-mail address, telephone number, financial and payment information.

If you provide Personal Information to us, including Personal Information about individuals other than yourself, you represent and warrant: (i) you have the authority to provide that Personal Information and to grant us the right to use that Personal Information consistently with this Privacy Policy, (ii) you have provided that Personal Information voluntarily, and (iii) you consent to the use of that Personal Information in the manner indicated by this Privacy Policy. If you provide a third party's e-mail address to us, you represent and warrant that you have the consent of that third party to provide his/her e-mail address to us. We collect and store certain other non-personally identifiable information automatically whenever you interact with this Web Site. For example, we may collect your Internet Protocol (IP) address, browser information and reference site domain name when you visit this Web Site.

How we use the information we collect
Personal Information collected on or through this Web Site is used for various purposes, including:
  • To complete your purchase transactions
  • To provide the products and services that you have ordered or requested
  • To process and ship orders
  • To send order and shipping confirmations
  • To notify you of product recalls or provide other information concerning products you have purchased

If you sign up to our e-mail list in connection with this Web Site, we may also use the Personal Information you provide to contact you about sales, special offers and new site features and to send you other promotional communications.

If you request us to ship products to a third party and we are able to determine the information you provided pertains to a third party, we will use the Personal Information you provide regarding that third party only to process and ship the product to that third party and to confirm shipment. In addition, we may retain that Personal Information as reasonably necessary to appropriately document our business activities and for archival and record retention purposes. If you request us to send your "wish list" to a third party, we will use that third party's e-mail address only to send the requested e-mail.

Automatically collected information is used to analyze and improve this Web Site, gauge the effectiveness of our e-mail communications and your level of interest in particular areas and to provide our customers with a fulfilling shopping experience.

Who we share your information with

Except with your consent or as described in this Privacy Policy, we do not sell, rent or share with third parties any Personal Information that you provide to us on or through this Web Site or through the Customer Service Department in connection with the Web Site.

We may disclose information to outside companies that help us bring you the products and services we offer. For example, we may work with an outside company to: (a) manage a database of customer information; (b) assist us in distributing e-mails; (c) assist us with direct marketing and data collection; (d) provide us storage and analysis; (d) provide fraud prevention; and (e) other services designed to assist us in maximizing our business potential. We require that these outside companies agree to keep confidential all information we share with them and to use the information only to perform their obligations in the agreements.

We may provide access to information when legally required to do so, to cooperate with police investigations or other legal proceedings, to protect against misuse or unauthorized use of our Web Site, to limit our legal liability and protect our rights or to protect the rights, property or safety of visitors of this Web Site or the public.

Use of Cookies and Web Beacons

Like many other web sites, we may collect information regarding customer traffic patterns and site usage by using cookies, web beacons and related technologies. We use the information gathered from cookies, web beacons and related technologies to analyze and understand how the Web Site is used and to enhance your visits to the Web Site. For example, we may use cookies and related technologies to: (i) customize account pages for you, (ii) track user visits and account features, (iii) determine what features and pages are most frequently requested or visited, and (iv) save your password so you do not have to provide it each time you visit the Web Site. "Cookies" are small text files that a web site sends to a user's hard drive through the browser for data storage. Most browsers accept cookies automatically but allow you to disable them. By disabling or otherwise rejecting cookies, you may not be able to take full advantage of all offerings on this Web Site. We recommend that you leave cookies "turned on" so that we can offer you a better shopping experience on this Web Site.

We use third-party service providers to provide Internet data hosting and to help us measure and determine how visitors use our Web Site and the effectiveness of our Web Site and promotions in order to help us improve and optimize our Web Site and the products and services we offer. Those third parties may place web beacons or pixel tags on certain pages of our Web Site or use cookies in order to facilitate collection of information regarding your use of the Web Site each time you visit the Web Site.

In addition, some of our e-mail communications to you may include a "click-through URL" linked to a particular page on the Web Site. By clicking on one of these URLs, you will automatically enter our Web Site and we may collect information related to the "click-through." You may avoid having this information collected by not clicking on URL links in our e-mail communications.

Children and Privacy

This Web Site is a general audience website and is not directed for use by children. We do not intend to collect Personal Information from anyone who is under the age of 13. If you are under the age of 13 you should not provide any Personal Information to us and you should use this Web Site only with the involvement of a parent or guardian.

We urge parents and guardians to participate in their children's online activities and use parental control or other web filtering technology to supervise children's access to the web.

Accessing and updating personal information

You may access, correct and update certain Personal Information that you have provided to us by clicking on the "Manage Your Account" area of this Web Site and following the instructions set forth therein.

We reserve the right to retain any Personal Information reasonably necessary to appropriately document our business activities and for archival and record retention purposes. We will store Personal Information for as long as reasonably necessary for the purposes described in this Privacy Policy.

Links to other web sites

This Web Site may contain links to or from web sites to which this Privacy Policy does not apply ("Linked Web Sites"). Please be advised that the practices described in this Privacy Policy do not reflect the practices regarding information collection, use and disclosure of Linked Web Sites or the owners or operators of those Linked Web Sites. Your use of Linked Web Sites will be governed by the terms of use, privacy policies and other terms, notices and policies set forth on or referenced in those Linked Web Sites. We encourage you to be aware of when you leave this Web Site and to read the privacy policies of each and every web site that you visit.

Changes to this Privacy Policy

We reserve the right, in our sole discretion, to revise, change, or modify this Privacy Policy at any time. You should check this Web Site periodically to see if any recent changes to this Privacy Policy have occurred.

Acceptance

By using this Web Site, you accept the policies set forth in this Privacy Policy.

Questions?

If you have any questions or concerns regarding your privacy or the Privacy Policy you can send a request with your concerns or any further questions to us by using the contact information provided below:

Email: customerservice@dana-maxx.com

Dana-Maxx
15 West 28th Street
9th Floor
New York, NY 10001