DESIGNER BIO

Since she was a young girl, Dana-Maxx Pomerantz knew that she would one day be a fashion designer and have her own company. Her first sketches were created in her childhood bedroom, which she imaginatively turned into a design studio and boutique. Fueled by her passion for the arts, she studied fashion design at The Fashion Institute of Technology in New York and was one out of 20 students to be accepted into the prestigious Art Specialization program. Upon graduating from FIT, Dana-Maxx had the opportunity to work for two of the industry’s most influential designers, Betsey Johnson and Marc Jacobs. The invaluable experience gained from working within these two design houses inspired Dana-Maxx to fulfill her lifelong dream and launch her eponymous line in 2007.

The Dana-Maxx line is where high society meets a downtown New York edge with pops of color in all the right places. Designer Dana-Maxx’s technical knowledge of a garment’s proper fit and design, combined with her innate creative abilities, results in a modern and wearable ready to wear line. When Dana-Maxx is designing she always keeps the woman's form in mind and creates clothing that empowers women and allows a woman's true inner and outer beauty to shine. The line’s architectural silhouettes, luxe materials, and meticulously placed details, consistently flatter a woman’s body season after season. The line is fashion forward, cool and unique, all the while remaining comfortable and easily transitions from day to night. The entire line is proudly made in the USA, from top exclusive New York tailors, at a reasonable price point.

When Dana-Maxx is not designing, she believes in the importance of community involvement, inspiring others and giving back. She is on the committee for DRIF (Diabetes Research Institute Foundation) and the Young Leadership Committee for Juvenile Diabetes Research. As a certified New York mentor for the Adopt-a-Student Program at the High School of Fashion Industries, as well as being on the faculty for Fashion Camp NYC, she provides guidance to help other young, aspiring fashion designers realize their dreams.