DANA-MAXX is a women's dress focused collection created by Dana-Maxx Pomerantz. The line is beloved by chic, strong, edgy, and sophisticated women for its cool downtown edge, work to night appeal, and level of quality. The line's unique architectural silhouettes, rich pops of color, and distinct use of fabrics results in clothing that is effortless and wearable. The entire line is proudly made in New York, from top exclusive New York tailors, at a competitive price point.
DANA-MAXX is sold at select stores worldwide. The line won Polyvore and CoverGirl’s Emerging Designer Contest in 2012 and continues to be recognized by industry leaders such as The Tobe Report for being one of the “Best Brands to Watch” for “Best artistic direction and best value, quality and appeal for money.” Dana-Maxx has been featured on the TODAY show, Late Night with Jimmy Fallon, E! News as well as FOX 5 News. The line has been seen in ELLE, Harper's Bazaar Vietnam, Us Weekly, L'Officiel, People StyleWatch, Teen Vogue and more. Additionally, the line has been worn by celebrities including Tyra Banks, Maria Menounos, Sarah Paulson, and Whitney Eve.